Little Book of Big Promotions - Softcover

Designers are always attempting to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative and possess up-to-date production know-how. "The Little Book of Big Promotions" is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget and ability to succeed in the market they are trying to reach.

Lisa Cyr is an artist, author and national lecturer whose clients include advertising agencies, design firms and publishers. Lisa Hickey opened Velocity, a Boston-based advertising agency, in 1999, and has worked on branding campaigns for a diverse range of clients including McDonald's, Reebok and The Yellow Pages. Cheryl Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. She is also the author of a number of books.