The Growth Gears: Using A Market-Based Framework To Drive Business Success - Hardcover

WHY DO THE BEST RUN COMPANIESOFTEN HAVE THE HARDEST TIME GROWING?Are you running a highly successful company that just doesn’t seem to be growing?You may be so operationally focused that you’ve ignored one of the most importantaspects of an expanding business—working from a market-based perspective. In TheGrowth Gears, Art Saxby and Pete Hayes share their linear method of transforminginto a market-focused organization.This book provides a simple framework as well as tools and action steps for identifyingand adding these “gears” to give your company a set of repeatable behaviors andprocesses to fully capitalize on your market potential. Pete and Art bring their years ofexecutive marketing experience, and their years of building a national managementconsulting firm, to lead you from insight to strategy to execution. In these pages, youwill learn how to:· Determine if your business is operationally oriented or market oriented· Identify opportunities for business growth· Understand why marketing execution is sometimes not effective· Assure ongoing market relevance· Increase the returns on your marketing programsAlign your organization and your employees behind your market-focused initiatives tolead your organization to new levels of growth!

Art Saxby is the founder, CEO, and coprincipal of Chief Outsiders, LLC, a provider of part-time marketing executives for small and midsized companies. Art received a bachelor's degree and an MBA in finance, going on to work with a variety of highly successful brands, such as Frito-Lay, Kellogg's, Coca-Cola, and Compaq Computers/HP. His accomplishments have earned him a reputation as an experienced professional and innovator.

Pete Hayes is CMO and coprincipal of Chief Outsiders, LLC, where he brings his years of experience from the technology world. Pete earned an engineering degree from UC Berkeley. He has worked as the marketing executive for Fortune 500 tech giants IBM and AMD as well as for a variety of start-ups and turn-around companies, with achievements in digital marketing, brand development, and consulting.