How They Started Digital - Softcover

How did Twitter get so big? Which company’s idea originated because the founder was forgetful? And which digital start-up’s website was worth over $1 billion dollars in just 16 months?

Discover what it is that make entrepreneurs succeed with these fascinating and inspirational profiles that reveal how an idea became a profitable digital business.

Whether you’re simply fascinated by how digital businesses are started, or you’re an aspiring entrepreneur who wants to find out how others have gone about starting their own business, How They Started Digital is for you.
 
The result is a book which has far more detail about how people turned ideas into digital startup businesses than any other book on the market, other than a specific biography all about one business. How They Started is the result of a substantial amount of research, involving extensive discussions with the founders of each digital business, and several times we include detailed information we had to work hard to persuade the founders to give us!

Based on a deep understanding of business and the questions that entrepreneurs ask gained from ten years running www.startups.co.uk, author and serial entrepreneur David Lester has ensured that there are good answers to these questions in the businesses profiled in How They Started Digital.

A jargon-free, easily readable series of stories of the greatest digital entrepreneurs of today, each business profile in How They Started Digital reveals:
· What that one important idea was
· How they chose their name
· Where the funding came from and how they got it
· How they overcame any obstacles to success

If you’re fascinated by digital businesses or have ambitions to be the next James Caan, How They Started will give you inspiration and an insight into the business ingenuity of digital startups and entrepreneurs. Most of these businesses have revolutionised our commercial and social landscape. All of them started with just a really good idea.
Find out how that good idea turned into a great one.

How do you turn an idea into a successful digital business?
The media is full of headlines about the latest digital success story and  young billionaire. 
But how do these businesses actually get off the ground? What the steps to turn an idea into a thriving company? Many of us have ideas we think might work, but don't know where to start?
In this book we tell the fascinating stories of how 25 famous and highly successful digital businesses were set up from nothing. Based on extensive research and exclusive access to the founders, we reveal the highs and lows of each company's journey. You will learn how much business and technical experience you need and what it takes to succeed. 
This new titles in the best-selling How They Started series looks in detail at the start-up phase, answering questions such as: 
- Where did the idea come from? - How did they decide it was viable? - Why did they choose that name? - How did they make their first sales? - What challenges did they face?