Beer Means Business: Economics and Marketing in the UK Brewing Industry - Softcover

Beer Means Business takes a holistic view of the beer industry today. It is a systematic assessment of the beer supply chain from farmers to consumers without mentioning any one product, brand or business. Unveiling the complexities of the UK brewing industry in a structured manner, this book provides a stimulus for forward thinking beer entrepreneurs and enthusiasts. Read this book to better understand: Key factors that are driving the evolution of the beer market; The challenges and opportunities this presents for new wave breweries; Potential scenarios you will face when conducting business in the UK marketplace; The sustainability of different brewery business models. If you ever wondered where diversity in beer is heading in the UK this book is your essential guide. "A solid analysis of the contemporary beer marketplace." - Evan Rail, author of The Meanings of Craft Beer