Zu dieser ISBN ist aktuell kein Angebot verfügbar.
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Building a customer-centric business
Customers are now in control of our markets, demanding that we do business on their terms. Their expectations are high, and loyalty is rare. They are individual and emotional, well informed and highly organized. They know what they want, and only accept the best.
Customers are the lifeblood of organizations, increasingly the most valuable assets. Products are commoditized and capabilities can be sourced. Insights and relationships are your competitive advantage. This requires you to think more holistically, and act differently.
Peter Fisk, a leading customer and business strategist, proposes a new blue print for building a customer-centric business; proving that the right customer strategies, based on deeper customer insight, driving more compelling propositions and distinctive experiences, can engage those 'wonderful people' we call customers.
10 building blocks, 30 practical tools, 50 inspirational stories
From Amazon to Banyan T4ree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of caper, and the desire for the Nintendo Wii; the realism of Dove and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is hat it words from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth.
Isn't it about time you started doing business from the outside in?
Genius = intelligence + imagination = extraordinary results
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Versand:
Gratis
Innerhalb der USA
Buchbeschreibung Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP62669964
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003145399
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9781841127880. Artikel-Nr. 8546285
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Buchbeschreibung 175 x 175 mm. 1., Auflage. 406 Seiten Antiquarisches Buch in gutem Zustand. 9781841127880 Sprache: Deutsch Gewicht in Gramm: 550. Artikel-Nr. 964281
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren