The Anti-Ageing Plan: Your Complete Guide to Ant-Ageing Secrets That Really Work - Softcover

This is a practical overview on all aspects of improving and maintaining your appearance. The aim is to help women through the anti ageing maze by casting a critical eye in creams and ther claims, debunking health and nutritional myths, taking a realistic look at cosmetic surgery options and sorting the good from the bad.

The average age of the world's population is increasing as healthcare improves and people live longer - and they want to look good as they grow older. Anti-ageing has become the buzzword of the 1990s cosmetic industry. Twice yearly, new creams and treatments flood the shelves, promising if not to stop the clock, at least slow the hands down. Millions are spent researching anti-ageing theories and ingredients most likely to fulfill them. But that's just good investment compared to profits made on the age-obsessed market. The ever-present threat of lines, wrinkles, sags, and bags is a highly emotive sales pitch. No woman wants to look older than she has to. But which product - or technique - will work for her? The Anti-Ageing Plan is an upbeat, practical overview on all aspects of looking good while growing older. The aim of this book is to provide a complete plan to help today's women through the anti-ageing maze, by casting a critical eye on the products and their claims, debunking health and nutritional myths, taking a realistic look at cosmetic surgery and sorting the practical from the dubious. It aims to leave the reader with a much clearer picture of what can realistically be achieved and to help her evolve her own age-beating game plan to help her enjoy, and not dread, the challenge of change and growing older.