International corporate identity 1: v. 1 - Softcover

Corporate identity is now a key weapon in the business arsenal of the modern company. If, a decade ago, it was thought of only in terms of signage, letterheads and liveries, the examples in this book, collected from around the world, reveal its new place at the centre of corporate culture. Included in this survey are international identities for police forces, utility companies, hospitals, museums, railways, radio stations and charities. Designers and corporate managers are here offered a useful resource with studies of over 80 programmes, large and small.