Business Economics - Softcover

Focusing on business economics, this text provides a comprehensive account of how economics explains and analyzes the functions and operations of firms in a modern industrial society. It is concerned essentially with decision-making processes of firms and discusses the nature of their decisions, what determines them and their effects. Comparis ons are made wherever possible between the behaviour and policies and companies in the UK and the activities of similar firms in the rest of Europe, the US and Japan.