Booking and Tour Management for the Performing Arts - Softcover

This revised edition of the popular book The Road Show is designed to help solo artists and performing groups in music, theater, and dance develop the skills needed to compete in the rough-and-tumble marketplace. Rena Shagan reveals the secrets of more than twenty years' experience, including how to turn a single booking into a tour; prepare a sound budget for touring; target prospective bookings; and create promotional materials that sell.
Booking and Tour Management for the Performing Arts is the most comprehensive handbook ever assembled about booking performances and organizing and managing tours. Special chapters by experts give inside information about touring abroad as well as what presenters expect from artists.

Rena Shagan is president of Rena Shagan Associates.