Turn your sales force into profit heroes: Secrets for unlocking your team's inner strength - Softcover

There are thousands of new products and services launched every year. Their potential for success is massive but many simply do not succeed. The reasons for failure could be numerous - too soon to market, consumer trends changing or customer resistance, for example. People often ascribe failure to such theories, amongst many others, when every other indicator promises success. So how can businesses make their products successful? One thing is sure, converting failure to success does not involve investing tens of thousands of pounds in professional consulting organisations to tell the sales people what to do. The real secret lies in breeding a philosophy of mentoring where line managers learn to produce exceptional performance by getting their sales team to execute the basics brilliantly and, more importantly, be passionate about what they do. In 'Turn your sales force into profit heroes' Peter Brook reveals a world where top performance is achieved through a motivated, passionate sales team who will stop at nothing to ensure that every product or service is given a chance to deliver its absolute potential. That true success is waiting just around the corner.

In co-founding REL Sales Consulting Peter Brook brought with him 20 years of experience with four major FMCG businesses which had taken him to over 35 countries. Peter had spent his early career in pub retailing in the UK before moving onto more internationally focused roles. Immediately prior to establishing REL Sales Consulting Peter was embedding and co-authoring a significant global change programme focused on equipping a market-leading business to achieve outstanding customer and consumer results through a highly effective and superbly equipped 6000 strong, international sales team.