The Build: Insights from the Masters of Custom Motorcycle Design - Hardcover

The urge has found you daydreaming more than once. The urge to define, bend, shape, fabricate, invent, shove, break. To slide your leg over the seat you finally got back from the leather shop. To twist back the throttle grip you wrapped yourself. To lunge into the darkness of an open highway on a creation all your own. More than a motorcycle, this is about your identity. It's about building something as unique as you are. In The Build, Robert Hoekman Jr compiles insights from today's best builders to help you plot out your own beautiful beast. Loaded with photos, The Build features firsthand advice from the masters of moto design, including John Ryland (Classified Moto), Alan Stulberg (Revival Cycles), Jared Johnson (Holiday Customs), Jarrod DelPrado (DP Customs), and the legendary Max Hazan (Hazan Motorworks). You've seen what can be done. It's time to do it yourself. Get The Build.

Robert Hoekman Jr is a columnist and contributing editor for the revered motorcycle culture and lifestyle magazine Iron & Air. He has authored several books and dozens of articles for a range of publications, including Fast Company magazine's Co.Design blog. He has spoken on design and other topics to packed rooms at events all over the world. Robert's talents for questioning and challenging conventional wisdom have earned him success in a myriad of professional interests, including design, writing, editing, design strategy consulting, and public speaking. He rode motorcycles exclusively for the first nine years he had a license (not bothering with a car until he was 26 years old), and has logged more miles on two wheels than on four. The 2012 Triumph Bonneville he rides today is his only vehicle. He has used it to straighten thousands of bent roads on the way to and through Arizona's quirky and eccentric towns and destinations. Robert lives in downtown Phoenix, Arizona with his partner Jodi and their two dogs, Max and Daisy.