Print Formats and Finishes:: The Designer's Illustrated Guide to Brochures, Catalogs, Bags, Labels, Packaging, and Promotion - Softcover

Print Formats and Finishes: The Designer's Illustrated Guide to Brochures, Catalogs, Bags, Labels, Packaging, and Promotion is a comprehensive resource on formats, materials and finishes. This book explores the production and manufacturing aspects of a range of products including CD and DVD packaging, bags and labels, brochures, sustainable design products, promotional items, and product packaging. With succinct text and specially commissioned photographs it shows, at a glance, the different effects that can be created and the printing
and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow for creative solutions that grab audience attention
and sell.
For ideas on everything from mass-mail flyers and unique CD cases to customized products and packaging, this book is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials and print and production processes that can be applied
to any job.