Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) - Softcover

'There are very few books on design management and none like this ... I would think it suitable for anyone studying any aspect of design ... It is also such an enjoyable read that I would even recommend it to non designers.' Bill Hollins, Engineering Designer, March/April 2007. 'The book is well designed, stylish and well delivered. Some good case studies that are practical, yet inspiring. The book feels fresh and contemporary and a more relevant book than many used already.' Donna Barkess, University of Sunderland, UK. 'Excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice ... Rare text for this type of material - original and needed for the industry!' Paul Mazzucca, Mount Hood Community College, USA. 'This is the first design management title I have found that supports theory with visuals. This is certainly going to be the most student-friendly text on this subject matter!' Paul Ansell, Southampton Solent University, UK. 'The text provides some really interesting design methodologies all written in an informative and easily understandable way that will suit both our undergraduate and Masters students ... very interesting and useful case studies that provide a rich underpinning to the world of design.' Douglas Wilson, Nottingham Trent University, UK.

This book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. Case studies and interviews from leading professionals and corporations have been carefully selected to demonstrate the knowledge in action.