The Fundamentals of Fashion Management - Softcover

Fashion forward, attractive and excellent! * Young Kim, Kent State University, USA * Really clear & attractive book where layout is concerned - very informative and will be useful for any student who may be interested in this area. * Jane Herzog, Cambridge School of Visual & Performing Arts, UK * A good overview of the subject, covering a very wide subject area ... I found the interviews to be a nice addition, which helped to keep the text true to life. I found the layouts and visuals very strong. * Paul Mackie, University of Southampton, UK * A perfect book as an introduction to fashion management...thank you. * Thorbjorn Magnusson, University of Gothenburg, Sweden * The book broke this complex area down into manageable chunks. * Rachel Matthews, Melbourne School of Fashion, Holmes Institute, Australia * The book has the feel of a website with bold images, fonts, and graphics and concise text. It demythologizes its subject by demonstrating in an organized way that fashion management is a calculated business based on budgeting, forecasting, and planning as much as creativity and design ... A good resource - especially for career sections in high school/public libraries or in a college career center. Summing Up: Recommended. Lower-level undergraduates, two-year technical program students, general readers. * A. J. Dutka, Choice review, April 2012 * A clearly formulated book, full of current and lively visuals. A really good overview of all aspects of the industry which would give an excellent introduction to first years. Chapters are really well sequenced and the content gives a clear overview of management in the fashion industry. The approach is very practical and examples are drawn for all market levels in the industry. * R Goulding, Nottingham Trent University, UK * A very good first textbook for an introduction to the field. * Alexander Bretz, Mediadesign University of Applied Sciences Germany * the content is good for an intermediate level, the exercises are simple for the subject, but the level can be increased easily. -- Lissette Marin-Moguel, Unversida Anahuac Mayab, Mexico

The fashion industry is big business and employs many people in a variety of roles. In the UK alone, there are over 156,000 people employed in the fashion sector. The sector is very competitive for graduates and the fashion industry is increasingly demanding, with a rise in the importance and speed of design, marketing and distribution. The Fundamentals of Fashion Management will provide you with a broad knowledge of how the fashion industry works, by examining the processes, roles and objectives that make up this multifaceted industry. This book examines all the creative, intellectual, technical and communication skills that are required to be successful in the fashion industry. Each chapter explores in turn the concepts of trend prediction, fashion communication and technology, fashion buying, sourcing and supply chain, marketing, entrepreneurship and fashion management.