The fundamentals of interactive design: (E) (AVA fundamentals series) - Softcover

The Fundamentals of Interactive Design is a fantastic entree into the field of Interactive Design. Ambrose and Salmond have created a timely, and nearly timeless text (relative to the speed by which things are rendered obsolete in digital media) that is thoughtfully organized to provide the beginning designer both the theory and professional skills to succeed. Succinctly pragmatic advice is paired with stunning and diverse examples from all areas of interactive design, making for a wonderful sourcebook for anyone looking to test their skills in this emerging form of design communication. * Jess Larson, Professor of Studio Art, University of Minnesota, Morris, USA * A well written book that should be useful for our students to understand what is required to produce a user driven piece of interactive design. -- Andy Ellison, Nottingham Trent University, UK

The Fundamentals of Interactive Design takes a snapshot of the essential areas of digital design and introduces the reader to their importance.It provides a core skill-set and an invaluable insight into the world of interactive design. Salmond and Ambrose examine the workflow and process of creating and exporting design across multiple media platforms in a progressive and logical way. The Fundamentals of Interactive Design is aimed at designers who have never worked within the interactive medium as well as those who have some digital knowledge but are looking for application across a wider spectrum of media. This book will also appeal to those looking for inspiration and new creative directions.