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Verlag: Springer International Publishing, 2019
ISBN 10: 3030138224ISBN 13: 9783030138226
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications.
Verlag: Springer, 2019
ISBN 10: 3030138224ISBN 13: 9783030138226
Anbieter: Studibuch, Stuttgart, Deutschland
Buch
hardcover. Zustand: Gut. 279 Seiten; 9783030138226.3 Sprache: Deutsch Gewicht in Gramm: 1.
Verlag: Springer, 2019
ISBN 10: 3030138224ISBN 13: 9783030138226
Anbieter: Studibuch, Stuttgart, Deutschland
Buch
hardcover. Zustand: Sehr gut. 279 Seiten; 9783030138226.2 Sprache: Deutsch Gewicht in Gramm: 1.