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Verlag: Hamburg: Internationales Sommertheater Festival, 2000
ISBN 10: 3000063196ISBN 13: 9783000063190
Anbieter: Antiquariat Bookfarm, Löbnitz, Deutschland
Buch
Softcover. 119 pages GUTER Zustand! Ehemaliges Bibliotheksexemplar mit Stempel und Signatur. Einband mit leichten Gebrauchsspuren, Bindung fest, Text und Illustrationen sehr sauber. 3000063196 Sprache: Deutsch Gewicht in Gramm: 700.
Verlag: Hamburg, Hamburg, Christians, , 1. Aufl., 2000
Anbieter: Antiquariat Atlas, Einzelunternehmen, Hamburg, Deutschland
Klappbroschur mit Titelillustration, lex-8°, 119 S., mit zahlreichen s/w Abbildungen; -Einband minimal berieben, sehr gutes Exemplar. ISBN 3000063196.
Verlag: Thomas Füsser, 2000
ISBN 10: 3000063196ISBN 13: 9783000063190
Anbieter: ANTIQUARIAT Franke BRUDDENBOOKS, Lübeck, Deutschland
Buch Erstausgabe
Broschierte Ausgabe. Zustand: 10. 1. Auflage. 117 Seiten Buch ist neu, aus priv. Vorbesitz, ungelesen. ISBN: 9783000063190 Wir senden umgehend mit beiliegender MwSt.Rechnung. Sprache: Deutsch Gewicht in Gramm: 721.
Verlag: Tezzele, Hamburg,, 1991
Anbieter: Antiquariat J. Hünteler, Hamburg, Deutschland
Verbandsmitglied: GIAQ
Buch Erstausgabe
Kartoniert-O. Zustand: Gut. -. 24 unpag. S., 4°, zahlreiche s/w Fotos, Deckel im Rand minimal vergilbt, sonst gutes sauberes Exemplar 101432_Fotografie Sprache: Deutsch Gewicht in Gramm: 499.
Verlag: GRIN Verlag, 2011
ISBN 10: 3640890493ISBN 13: 9783640890491
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The question, whether customer satisfaction is a reliable indicator for successful financial investment is a rather new field of study. Mainly promoted by Fornell and his associates, the question at first sight, seems to be an empirical question, i.e. a question whether customer satisfaction has anything to add to prediction accuracy of financial performance models. However, this macro-economic view on customer satisfaction is just one of two possible views, the other being the question whether individual investor's satisfaction provides any kind of clue as to future investment decisions taken by the respective investor. Already, the smooth surface of customer satisfaction models advocated in order to show correlations between investment and satisfaction begins to get wrinkled. Further worry lines emerge, once questions like 'is customer satisfaction measured in a consistent fashion ' or 'is customer satisfaction unanimously defined ' are asked. This brief research paper will ask exactly these questions and it will do so for the newly emerging field of research linking financial investment and performance with customer satisfaction. Given this agenda, the structure of this paper is straightforward. First, results of a search, gathering papers that deal with customer (Investor) satisfaction and financial performance or financial investment will be reported, then the respective definitions of customer satisfaction will be scrutinized for communalities and differences. Furthermore, differences in the measurement of customer satisfaction will be reported and assessed, and finally, results of the research scrutinized in this paper will be reported before the background of the results gathered so far. A summary of results and the most important conclusions to be drawn from this research will be reported in the final chapter of this paper.
Verlag: GRIN Verlag, 2011
ISBN 10: 3640890531ISBN 13: 9783640890538
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Wissenschaftlicher Aufsatz aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, , Sprache: Deutsch, Abstract: What is customer satisfaction Customer satisfaction is something formed and hosted in peoples' (customers' that is) minds. Customer satisfaction is the result of a comparison. Customers are expected to compare their pre-purchase expectations of a product with their post-purchase experience. Satisfied customers see their expectations met or surpassed by the product, dissatisfied customers see their expectations disappointed. This, in short, is the rationale behind customer satisfaction's formation and this rationale, despite some stray definitions and operationalizations in the field seems to form the minimum agreement. Agreement, however, vanishes once it comes to the questions what follows from customer satisfaction. Some reasons for this 'disagreement' have been identified elsewhere as diverging definitions and different forms to measure customer satisfaction. This short paper will go a step further and look at some analytical properties of the concept of customer satisfaction. These properties will be examined with reference to questions like, why is customer satisfaction expected to influence customer behaviour What theoretical link exists between customer satisfaction and customer behaviour And what theoretical shortcomings do explain the fact that after decades of research the status of customer satisfaction remains unclear at best To answer these questions the next chapter provides the bleak picture of customer satisfaction's relationship with customers behaviour. Based on doubts sowed in this chapter with respect to the concepts fruitful application, the following chapter will provide an analytic view on customer satisfaction. The next chapter of this paper will look for a theory that can provide the link between customers' satisfaction and their behaviour or for a theory that can prevent the link from being established. This chapter will draw from Ajzen's model of planned behaviour. Therefore, it will be necessary to unwrap the hidden premises upon which the assumption that customers' satisfaction will influences customers' behaviour is based upon. A final chapter will list results and describe consequences.
Verlag: GRIN Verlag, 2011
ISBN 10: 3640890507ISBN 13: 9783640890507
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Wissenschaftlicher Aufsatz aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, , Sprache: Deutsch, Abstract: It is assumed that investors calculate the risk of their investments. It is further assumed that investors base their investment decision on sound information. Finally, it is assumed that investors diversify the risk of their investments by building investment portfolios. It is the classical economic theory that makes these assumptions. Classical economic theory is inhabited by rational actors and efficient markets and by Equilibria of various kinds that are always established between supply and demand. However, past decades have witnessed an erosion of the rational actor model, mainly because actors did not appear to behave as predicted by classic economic models. Soon after ruptures emerged in the surface of classical theory, theoretical arbitrageurs started to use these ruptures to their own advantage. They introduced ideas of bounded rationality, ideas of actors depending more on situations than on sound reasoning and ideas of a variety of variables influencing actors decision-making process. With respect to investment decisions an entirely new branch of research and theoretical modelling emerged: behavioural economics. Behavioural economics are based on the assumption that differences between predictions of actors' decisions derived from the classical model and actual behaviour are too big, too systematic, and too widespread to be neglected. The new wind in economics and finance stresses situational factors for investment decisions in general and perceptions of risk in particular. Accordingly, risk is no longer an objective characteristic of investment decisions that can be calculated, but risk is a manifold entity that consists of a diverse range of elements depending of actors' perception of situational variables. All these elements have one thing in common, they share a propensity providing risk-relief to actors. Accordingly, anything able to reduce risk in the eyes of (a rational) investors will be added to the portfolio of risk reduction measures. Quite obviously, customer satisfaction can lessen the burden of investment risk in two ways, by either being a matter of personal experience or by providing overall information about investment risks. It is necessary to provide a workable definition of customer satisfaction. Finally, it is necessary to provide the missing link between (perceived) risk, customer satisfaction and investment decisions.
Verlag: GRIN Verlag, 2011
ISBN 10: 3640890515ISBN 13: 9783640890514
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Literature has amassed a considerable number of models trying to explain behaviour. Behavioural models stressing learning and the importance of stimulus-response patterns exist besides models favouring psychological variables like personality and attitudes when it comes to the explanation of behaviour. Especially personality traits gained some prominence in explaining behaviour. Other models highlight situational factors and their influence on rational decision making while a final set of models is concerned with individual's motives and other variables inherent to actors and not visible to the outside world. Most economic models assume actors to be rational and furthermore assume that - given particular circumstances or situational variables only one course of action is feasible or rational. Restrictions to this model have been made by authors that highlight individual decisions' dependency on the way the respective individuals see reality, i.e. the way they frame their decision problem. For example, an economist of Keynesian origin will come-up with completely different solutions when he addresses the problem of general demand as by contrast will a libertarian economist raised in the heredity of F. A. Hayek's teachings. Thus, subjective rationality depends on circumstances (and preferences) and accordingly, it becomes interesting to look at the circumstances surrounding and influencing individual decision-making. Icek Ajzen and Martin Fishbein have done so and suggested a model for explaining individual behaviour based on a number of variables which will be elaborated in the course of this paper. Furthermore, Engel, Blackwell and Miniard proposed an elaborate model designed to explain customer's decision making. This model will also be discussed in the remainder of this paper the aim of which is to provide a model capable of explaining investors decisions and the place 'customer satisfaction' can take within such a model. To do so, the next chapter will elaborate the two models designed to explain individual behaviour mentioned so far. This done, the following chapter will look into the properties of customer satisfaction and use the identified properties to fit it into the theoretical model elaborated in the previous chapter. The paper ends with a summary and a short discussion of the way the developed model can be used in research.
Verlag: GRIN Verlag, 2011
ISBN 10: 3640890531ISBN 13: 9783640890538
Anbieter: Buchpark, Trebbin, Deutschland
Buch
Zustand: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. 1. Auflage. Innen: Seiten vergilbt. | Seiten: 20.
Verlag: Hamburg: Internationales Sommertheater Festival, Hamburg, 2000
Anbieter: Antiquariat Clement, Bonn, Deutschland
Klapp-Broschur Tadellos. Zustand: 0. Text Deutsch/Englisch. Gestalteter broschierter Einband (Klapp-Broschur), Rückentitelei, TADELLOS. EIGENHÄNDIGE DATIERTE WIDMUNG VON THOMAS FÜSSER (25.09.02) auf Vorsatzblatt, 119 paginierte Seiten mit zahlreichen Duotone-Portraits, Zustand WIE NEU. +++ Text in english and German. A soft cover monograph, with an HANDWRITTEN DEDICATION BY THOMAS FÜSSER on flyleaf, dated 25.09.02. 119 p.p. with duotone portraits, MINT CONDITION. +++ 24 x 29,8 cm, 0,8 kg, Format wegen, NUR ALS PAKET. +++ Stichwörter: Katalog Fotografie Gewicht in Gramm: 800.