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Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2008
ISBN 10: 047018387XISBN 13: 9780470183878
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful energized differentiation. Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Wiley & Sons, Incorporated, John, 2013
ISBN 10: 111845295XISBN 13: 9781118452950
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: Wiley & Sons, Incorporated, John, 2013
ISBN 10: 111845295XISBN 13: 9781118452950
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Wiley & Sons, Incorporated, John, 2013
ISBN 10: 111845295XISBN 13: 9781118452950
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
Verlag: Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470874430ISBN 13: 9780470874431
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Jossey-Bass, 2013
ISBN 10: 111845295XISBN 13: 9781118452950
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: VeryGood. Most items will be dispatched the same or the next working day.
Verlag: John Wiley & Sons 24/10/2008, 2008
ISBN 10: 047018387XISBN 13: 9780470183878
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Verlag: John Wiley & Sons, 2008
ISBN 10: 047018387XISBN 13: 9780470183878
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: Good. Most items will be dispatched the same or the next working day. A tan to the page edges/pages.
Verlag: Jossey-Bass Inc Pub, 2008
ISBN 10: 047018387XISBN 13: 9780470183878
Anbieter: medimops, Berlin, Deutschland
Buch
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Verlag: Jossey-Bass, 2013
ISBN 10: 111845295XISBN 13: 9781118452950
Anbieter: medimops, Berlin, Deutschland
Buch
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: John Wiley & Sons, 2011
ISBN 10: 0470874430ISBN 13: 9780470874431
Anbieter: Ammareal, Morangis, Frankreich
Buch
Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Salissures sur la tranche. Notes en marges des pages. Tampon ou marque sur la face intérieure de la couverture. Edition 2011. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Soiling on the side. Notes on page margins. Stamp or mark on the inside cover page. Edition 2011.
Verlag: Wiley 2013-05-17, San Francisco, Calif., 2013
ISBN 10: 111845295XISBN 13: 9781118452950
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: BRILLIANCE CORP, 2015
ISBN 10: 1501261908ISBN 13: 9781501261909
Anbieter: Leserstrahl (Preise inkl. MwSt.), Oldenbüttel, Deutschland
Buch
Hardcover. Zustand: Fine. leichte Gebrauchsspuren / minor wear---. nein.
Verlag: John Wiley & Sons, 2013
ISBN 10: 111845295XISBN 13: 9781118452950
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. Captivating. a fascinating case study of human nature, this book provides insight into future world leaders. --Publishers Weekly With a wealth of data and even richer stories from around the world, The Athena Doctrine offers convincing proof that the fut.