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Verlag: Rockport Pub, 2004
ISBN 10: 1592530931ISBN 13: 9781592530939
Buch
Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Verlag: Rockport Pub, 2004
ISBN 10: 1592530931ISBN 13: 9781592530939
Anbieter: Books From California, Simi Valley, CA, USA
Buch
paperback. Zustand: Good.
Verlag: Rockport Publishers Inc., 2003
ISBN 10: 1564969053ISBN 13: 9781564969057
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Buch
Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Missing jacket. The dust jacket of the book is missing.
Verlag: Gloucester Mass. : Rockport, 2003
ISBN 10: 1564969053ISBN 13: 9781564969057
Anbieter: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Deutschland
Buch
Zustand: Sehr gut. 176 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Sprache: Englisch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag.