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Verlag: Bureau of Business Research, Indiana University [1954], [Bloomington, IN], 1954
Anbieter: Renaissance Books, ANZAAB / ILAB, Dunedin, Neuseeland
Erstausgabe
Hardcover. Zustand: Very Good-. Zustand des Schutzumschlags: No Dust Jacket. First Edition. Institutional stamps on endpapers "Property of Department of Marketing Administration". Previous owner's rubber name stamp. ; 275 [1 (blank)] pages. Dark blue cloth boards with gilt lettering on spine and front board. Page dimensions: 225 x 148mm. Various contibutors. The papers are presented in the following sections: Physical Handling; Discount Selling; Value Added by Marketing; New Insights into Branding; Motivation Research; Marketing Theory; Roundup of Research in Marketing; The Selling Function; Special Interest Symposia.
Verlag: R.D. Irwin, 1969
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Zustand: Good. 1969. "On spine: Marketing management. Includes bibliographical references. Commissioning organisation: [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw. xv, 718 p. illus. 24 cm. Associated Names: Scott, James Dacon, Associated Names: Warshaw, Martin R., Original cloth. A good clean copy. Library marked internally." Keywords: "Marketing , Marketing". Not a first edition copy. . . .