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Verlag: Lang AG International Academic Publishers, Peter, 2010
ISBN 10: 1433103842ISBN 13: 9781433103841
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Lang AG International Academic Publishers, Peter, 2006
ISBN 10: 0820463604ISBN 13: 9780820463605
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Used book that is in clean, average condition without any missing pages.
Verlag: Peter Lang Inc., International A, 2010
ISBN 10: 1433103842ISBN 13: 9781433103841
Anbieter: Books From California, Simi Valley, CA, USA
Buch
Paperback. Zustand: Very Good. Cover and edges may have some wear.
Verlag: Peter Lang Publishing Inc, 2004
ISBN 10: 0820463604ISBN 13: 9780820463605
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Buch
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780820463605.
Verlag: New York, 2004
ISBN 10: 0820463604ISBN 13: 9780820463605
Anbieter: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Deutschland
Buch
Originalbroschur. Zustand: Gut. X, 342 S. Ein gutes und sauberes Exemplar. - Growth of International Business and Advertising -- The International Marketing Mix -- The International Marketing and Advertising Environment -- The Cultural Environment -- Coordinating and Controlling International Advertising -- Creative Strategy and Execution -- Advertising Media in the International Arena -- Research in the International Arena -- Advertising Regulatory Considerations in the International Arena -- Social Responsibility and Ethics in the Global Marketplace. ISBN 9780820463605 Sprache: Englisch Gewicht in Gramm: 608.
Verlag: Peter Lang Publishing Inc, 2017
ISBN 10: 1433127598ISBN 13: 9781433127595
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Peter Lang, 2010
ISBN 10: 1433103842ISBN 13: 9781433103841
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind in creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The book should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency; researchers of international advertising and marketing will also find the text a valuable resource.
Verlag: Peter Lang, 2017
ISBN 10: 1433127598ISBN 13: 9781433127595
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well.Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.