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Verlag: John Wiley & Sons Inc Mär 2015, 2015
ISBN 10: 1118967232ISBN 13: 9781118967232
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - Your guide to the most up-to-date selling strategies and techniquesNo matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more.Selling, when done right, is more than a job--it's an art. With the help of Selling For Dummies, you'll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients' concerns, and closing more sales.\* Includes expert tips for harnessing the power of the Internet to increase sales\* Covers the latest selling strategies and techniques in the Digital Age\* Explains how mastering selling skills can benefit all areas of your life\* Explores the newest prospecting and qualification strategiesIf you're brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.
Verlag: John Wiley & Sons Inc Mär 2015, 2015
ISBN 10: 1118961501ISBN 13: 9781118961506
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - See your offering through the buyer's eyes for more effective marketingBuyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance.Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.\* Learn who buys what, and why\* Understand your buyer's goals and how you can address them\* Tailor your marketing activities to your buyer's expectations\* See the purchase through the customer's eyesA recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
Verlag: John Wiley & Sons Inc Mär 2015, 2015
ISBN 10: 1118967690ISBN 13: 9781118967690
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - Get up and running on the Internet--the fast and easy wayIf you're an Internet newcomer and want to get up to speed without all the intimidating technical jargon, The Internet For Dummies has you covered. With over 5,000,000 copies sold\*, The Internet For Dummies is the #1 choice for Internet newcomers.Inside, you'll discover how to make the most of the Internet, get accustomed to popular sites, find the information and items you need fast, and stay away from the bad stuff floating around online.\* Catches you up on the latest online trends, from social networking sites to blogs and more\* Includes the latest on Google Chrome, getting good search results, and sharing files\* Covers choosing and connecting to an Internet provider, establishing an e-mail account, getting on the web, and finding the sites that matter mostNow in its 14th edition, The Internet For Dummies covers the latest social networking tools, browser features, connection options, safety features, and so much more. Starting out with the basics, it walks you through getting online, picking an Internet provider, getting to know the different web browsers, dealing with e-mail and connecting with friends, finding the hottest sites to share photos and videos--and everything in between.\*Includes all formats and all editions.
Verlag: John Wiley & Sons Inc Mär 2015, 2015
ISBN 10: 1119017920ISBN 13: 9781119017929
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - The updated edition of the bestselling guide to Android app developmentIf you have ambitions to build an Android app, this hands-on guide gives you everything you need to dig into the development process and turn your great idea into a reality! In this new edition of Android App Development For Dummies, you'll find easy-to-follow access to the latest programming techniques that take advantage of the new features of the Android operating system. Plus, two programs are provided: a simple program to get you started and an intermediate program that uses more advanced aspects of the Android platform.Android mobile devices currently account for nearly 80% of mobile phone market share worldwide, making it the best platform to reach the widest possible audience. With the help of this friendly guide, developers of all stripes will quickly find out how to install the tools they need, design a good user interface, grasp the design differences between phone and tablet applications, handle user input, avoid common pitfalls, and turn a 'meh' app into one that garners applause.\* Create seriously cool apps for the latest Android smartphones and tablets\* Adapt your existing apps for use on an Android device\* Start working with programs and tools to create Android apps\* Publish your apps to the Google Play StoreWhether you're a new or veteran programmer, Android App Development For Dummies will have you up and running with the ins and outs of the Android platform in no time.
Verlag: John Wiley & Sons Inc Mär 2015, 2015
ISBN 10: 1118722906ISBN 13: 9781118722909
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - Get great digital shots with your Canon EOS 7D Mark IIThis full-color guide to the features and functions of the Canon EOS 7D Mark II makes it easy for first-time users to get the most out of the camera and capture cool, professional-level photos. Packed with examples on how to create eye-popping digital photos, Canon EOS 7D Mark II For Dummies gives you a plain-English tour of the camera's controls, shows how to manipulate focus and color, gives step-by-step instructions on how to shoot better low-light and action shots, and so much more.Digital Single Lens Reflex (DSLR) cameras offer full control over exposure settings while also providing pre-sets and auto mode options for beginners. If you're just picking up--or considering buying--a Canon EOS 7D Mark II camera, this fun and friendly guide takes the intimidation out of making sense of the bells and whistles so you can get right down to snapping stunning photos.\* Covers shooting in auto mode and using live view and playback modes\* Explains how to dial in exposure and use lighting controls\* Includes easy tips for printing, posting photos online, and other ways to share images\* Gives you ten photo editing tricks and pro functionsIf you're an amateur photographer who wants better-than-entry-level gear, or a pro looking for a budget camera to add to your collection, Canon EOS 7D Mark II For Dummies has the information you need to get more bang for your buck out of this powerful camera.
Verlag: John Wiley & Sons Inc Mär 2015, 2015
ISBN 10: 1118707230ISBN 13: 9781118707234
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Walthall, Rebecca (illustrator). Neuware.
Verlag: John Wiley & Sons Inc Mär 2015, 2015
ISBN 10: 111887613XISBN 13: 9781118876138
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware.
Verlag: John Wiley & Sons Inc Mär 2015, 2015
ISBN 10: 047074524XISBN 13: 9780470745243
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - The comprehensive guide to working more effectively within the multi-commodity market.The Handbook of Multi-Commodity Markets and Products is the definitive desktop reference for traders, structurers, and risk managers who wish to broaden their knowledge base. This non-technical yet sophisticated manual covers everything the professional needs to become acquainted with the structure, function, rules, and practices across a wide spectrum of commodity markets. Contributions from a global team of renowned industry experts provide real-world examples for each market, along with tools for analyzing, pricing, and risk managing deals. The discussion focuses on convergence, including arbitrage valuation, econometric modeling, market structure analysis, contract engineering, and risk, while simulated scenarios help readers understand the practical application of the methods and models presented.Gradual deregulation and the resulting increase in diversity and activity have driven the evolution of the traditionally segmented market toward integration, raising important questions about opportunity identification and analysis in multi-commodity deals. This book helps professionals navigate the shift, providing in-depth information and practical advice.\* Structure and manage both simple and sophisticated multi-commodity deals\* Exploit pay-off profiles and trading strategies with a diversified set of commodity prices\* Develop more accurate forecasting models by considering additional metrics\* Price energy products and other commodities in segmented markets with an eye toward specific structural featuresAs one of the only markets strong enough to boom during the credit crunch, the commodities markets are growing rapidly. Combined with increasing convergence, this transition presents potentially valuable opportunities for the development of a robust multi-commodity portfolio. For the professional seeking deeper understanding and a more effective strategy, the Handbook of Multi-Commodity Markets and Products offers complete information and expert guidance.