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Verlag: Kogan Page Ltd, United Kingdom, London, 2013
ISBN 10: 0749467975ISBN 13: 9780749467975
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Designed to help anyone lacking in practice, How to Pass Numerical Reasoning Tests is an invaluable resource for brushing up on your maths skills. An overview of the basics is followed by a step-by-step guide to numerical tests including fractions and decimals, rates, percentages, data interpretation and ratios and proportions. Written in an approachable way and using an easy to follow format, it will help boost your understanding and develop your analytical skills. Focusing on the core areas of numeracy, it will help you learn to answer questions without using of a calculator and dramatically increase your numerical confidence. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2016
ISBN 10: 0749478861ISBN 13: 9780749478865
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our 'always on' work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking processes to be creative. Too Fast to Think exposes how our current work practices, media culture and education systems are detrimental to innovation. The speed and noise of modern life is undermining the clarity and quiet that is essential to power individual thought. Our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment, which is why moments of inspiration so often occur in places completely separate to our offices. To reclaim creativity, Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain. This is essential reading for anyone who wants to maximize their creative potential, as well as that of their team. Supported by cutting-edge research from the University of the Arts London and insightful interviews with business leaders, academics, artists, politicians and psychologists, Chris Lewis takes a holistic approach to explain the 8 crucial traits that are inherently linked to creation and innovation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2011
ISBN 10: 0749461748ISBN 13: 9780749461744
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Employers want to fill their top management posts with candidates of the highest calibre. Any mistake in their recruitment process can mean wasteful costs in both time and money. Consequently, recruitment to any management post is by rigorous selection, often including a range of psychometric tests. The Graduate Psychometric Test Workbook provides essential preparation for graduates or managers who face psychometric tests, whether as part of selection or assessment procedures. With correct training and practice a candidate can improve on their expected score, and this workbook provides that opportunity. A companion to the best-selling How to Pass Graduate Psychometric Tests, it contains even more practice material and realistic timed mock tests relevant to the selection tests of many top organizations. The larger format allows space for writing answers and notes, and there are detailed explanations of answers with interpretations of scores. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2008
ISBN 10: 0749449713ISBN 13: 9780749449711
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Tests of diagrammatic reasoning feature in the recruitment process for professional services, finance, accountancy, graduate traineeships, architecture, engineering and even the UKCAT. Doing well in these common assessments is largely down to practice. How to Pass Diagrammatic Reasoning Tests contains over 300 practice questions involving a series of pictorial or diagrammatic questions with little or no resort to words or numbers. Each chapter is organised into blocks of warm up questions with a mini test at the end. The questions get progressively harder. Covering abstract reasoning, input type diagrammatic reasoning and conceptual and spatial reasoning tests, How to Pass Diagrammatic Reasoning Tests will help you to achieve a high score and get though to the next stage of the recruitment process. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2016
ISBN 10: 0749478292ISBN 13: 9780749478292
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. All trainee teachers in England and Wales have to sit numeracy and literacy skills tests in order to achieve Qualified Teacher Status (QTS) which permits them to continue or start teaching. How to Pass the QTS Numeracy and Literary Skills Tests includes both literacy and numeracy revision and mock tests. The numeracy section starts at a low level and includes a diagnostic test, a maths review, mental and general arithmetic practice, and revision of statistics. It gives the reader a good grounding in the skills needed to pass the test, particularly if maths has always been a weak subject or hasn't been revised in years. The literacy section includes practice material on spelling, punctuation, grammar and comprehension. It highlights the areas where people commonly have problems, and provides easy to follow explanations and practice questions and answers. Online supporting resources for this book include MP3 audio files to test mental arithmetics and sample numeracy tests. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 1995
ISBN 10: 0749413441ISBN 13: 9780749413446
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Aiding managers to improve an essential skill, this handbook explains how to negotiate effectively and well. It describes preparation, the process of negotiation - presenting your case, responding to the other party and gaining a successful conclusion, and features practical negotiating techniques. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Verlag: Kogan Page Ltd, United Kingdom, London, 2010
ISBN 10: 0749460016ISBN 13: 9780749460013
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Being assertive is being able to express yourself with confidence so that you don't have to resort to being passive, aggressive or manipulative. By developing assertiveness and becoming aware of our own strengths and weaknesses, you can learn how best to modify your behaviour in social and business interactions. Develop Your Assertiveness offers simple techniques to enable you to become more assertive. Packed with examples and exercises, it is a self-help guide covering topics such as: * The importance of choice behaviour; * Tension control; * Self-awareness and self-esteem; * Relationships; * Making and refusing requests; * Dealing with problem people' * Tricky situation Simply reading Develop Your Assertiveness will not make you more assertive, but if you work through exercises and activities it includes, practicing face-to-face dialogue with friends, colleagues or a group, you will be able to measure your progress and reach your goal. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2000
ISBN 10: 0749430745ISBN 13: 9780749430740
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. A guide to surviving business travel. It discusses how to save money, make the most of a travel budget, get the best airline and hotel deals, and combine business with pleasure. The book includes over 100 articles published in the Herald Tribune, New York Times and Airguide Monthly. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2008
ISBN 10: 0749451505ISBN 13: 9780749451509
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Employers are increasingly using psychometric tests as part of their selection procedure. Almost every battery of psychometric tests will include a verbal reasoning subtest or series of questions. The Verbal Reasoning Test Workbook will help you to prepare for these tests, offering you a comprehensive programme of self-study. This companion guide to the best-selling How to Pass Verbal Reasoning Tests contains 700 new practice questions, a full-length realistic mock test, detailed explanations of answers and interpretations of scores. An invaluable source of practice material and advice, The Verbal Reasoning Test Workbook will help you to improve your test techniques and increase your chances of success. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2002
ISBN 10: 0749438339ISBN 13: 9780749438333
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. An easy-to-use work of improving creativity - fast. After an exploration of the key skills that will help you to nurture creativity, the course itself consists of a programme of 150 exercises and techniques to help you to develop your creativity either alone or as part of a group. Targeted reading ensures that the practical exercises are backed up with expert knowledge. This dynamic personal development programme is split into 30 units, all designed to be completed in your spare time in one week. Alternatively, if you are under pressure to get results, a whole unit can be fitted in within a day. The final section provides a refresher course that pulls together key learning points, ideas for further reading, and detailed tables that will help you to select the right creativity techniques to use in specific situations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2010
ISBN 10: 0749460547ISBN 13: 9780749460549
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Starting up your own business is one of the most exciting and fulfilling things you can do - and it can make you extremely rich. But how do you get it right? You Can Do It Too which brings together the collective wisdom of successful entrepreneurs in the form of 20 essential things you must do when starting up a business such as: choose the right name, get a mentor, protect your idea and build a great team. Each lesson in this valuable blueprint is illustrated by a real entrepreneurial story which looks at why it is important and how you can incorporate it into your own business venture. You Can Do It Too is your first step to starting your own successful business. It is an inspirational masterclass for all budding entrepreneurs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Verlag: Kogan Page Ltd, United Kingdom, London, 2010
ISBN 10: 0749460539ISBN 13: 9780749460532
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. So what constitutes a good business idea? How do you look for one? And when you find one, how do you know if it's good enough to turn into a successful business? My Big Idea tells the stories of 30 successful entrepreneurs and how they got the winning ideas for their successful businesses. Intriguing and encouraging, this insightful collection shows you that inspiration for that winning business idea is all around you. You just have to look carefully and spot it before someone else does. So what are you waiting for? Read My Big Idea and get ready for inspiration to strike. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2017
ISBN 10: 0749479590ISBN 13: 9780749479596
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 1993
ISBN 10: 0749409177ISBN 13: 9780749409173
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. A basic guide to the role and creation of questionnaires, which explains how the design of a questionnaire is a skill guided by rules and principles. The text covers questionnaire layout and gives examples of the types of questions market researchers should ask to achieve certain results. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 1997
ISBN 10: 074941829XISBN 13: 9780749418298
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. For many people, the RAF's Red Arrows are the epitome of effective teamwork: co-ordinated, assured, capable of reaching seemingly unattainable goals. What do they have that management teams are lacking? Detailing the Red Arrows' approach to teamwork, this book shows how the same team-building and team development programmes can be applied with successful results in the workplace. It explains how the Red Arrows' super-team techniques can create high-achieving management teams that can achieve spectacular results, work together more effectively, and are guaranteed to create maximum impact. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2010
ISBN 10: 0749456620ISBN 13: 9780749456627
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Effective presentation skills are essential for business success and are needed in all sorts of business situtations - guiding a new colleague through the basic office procedures, reporting back to a departmental meeting, any kind of sales call (by telephone or face-to-face), or giving the members of the board an overview of a new product. Successful Presentation Skills is packed with practical advice, addressing the common problems many people face when making a presentation. Ideal for the inexperienced speaker and anyone wanting to improve their communication skills, it includes tips on building confidence, understanding body language and using visual aids effectively. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2019
ISBN 10: 1789660610ISBN 13: 9781789660616
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Transform the way you think about money in this easy-to-use, jargon-free guide by Anne Boden (CEO of Starling Bank) which busts commonly held financial myths, helping you to get the most of your cash in today's digital world. There's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. But it can be hard work, and everyone seems to be saying something different. What if you could easily cut through all the rhetoric and noise and everything could be made straightforward? In The Money Revolution, banking entrepreneur, and founder of award winning Starling Bank, Anne Boden shines a spotlight on how we save, spend and invest our money. By adopting a few new behaviours, it's possible to transform your bank balance for the better. The Money Revolution breaks through the traditional thinking about money and what you've always been told you should expect from financial institutions. Sharing the benefits of smart banking, fintech solutions and the advantages of open banking, it covers a range of financial solutions, from savings and investments to pensions, bill payments and travel money. Find out everything you need to know to get the best out of your money every day. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 1994
ISBN 10: 0749412453ISBN 13: 9780749412456
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Paperback. Zustand: Very Good. Approved by the Magistrate's Association, this volume explains the role of the Magistrates' Court in England and Wales. It describes the processes of magisterial selection, training and work in court. Case studies are used throughout the text to highlight the daily work done by JPs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2018
ISBN 10: 0749482737ISBN 13: 9780749482732
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. With the rise of political unrest, protectionism and economic uncertainties, business leaders must assess, react and strategize rapidly, with enough responsiveness to re-calibrate should circumstances change. The Agile Leader exposes how leaders can safely guide their teams to organizational stability and prosperity through agile leadership and building an agile culture. When presented with key moments of choice, agility allows them to move quickly and responsively, and offer coping strategies for this unprecedented rate of change. By adopting agile ways of working that focus on facilitating mental agility, ruthlessly prioritizing, devolving decision-making and investing in customer research, leaders enable organizational learning and drive innovation. With globally diverse and exciting case studies from top businesses including the British Fashion Council, Standard Chartered and Three, Dr Simon Hayward distils years of leadership research and consultancy work into an actionable agile leadership programme, which will deliver effective results for your business. The Agile Leader is an invaluable book for leaders looking to adapt and continuously evolve to match a complex business world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2013
ISBN 10: 074946450XISBN 13: 9780749464509
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London
ISBN 10: 0749450614ISBN 13: 9780749450618
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Starting your own business is one thing, but running and keeping it going is another. Last year, there were 400,000 start-ups in the UK but in a single year 300,000 businesses also fail. You owe it to yourself, your family, and your own ambition to make your business one of the success stories. This book helps you do just that. More than a how to book, Start Up and Run Your Own Business brings the skills of an experienced blue-chip business and financial consultant to bear on your enterprise. Now in its 6th edition, the book lends you both the authority and experience you need to make the right decisions to ensure your business gets past the critical first few years. Author Jonathan Reuvid gives expert advice and commentary on all the key issues you need to address to make your business successful. From business definition, marketing and raising finance, to procurement, accountancy, IT, taxation and HR issues, he provides you with a comprehensive platform of information designed to give you a one-stop-shop of mission-critical information. Combining best practice advice with cogent strategies for growth and expansion, Start Up and Run Your Own Business has earned a deserved reputation for reliability and authority. The new edition continues this tradition, helping you make the most of your business venture. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 1995
ISBN 10: 0749415452ISBN 13: 9780749415457
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Paperback. Zustand: Very Good. What is a staff manual?; how do you know what to tell your employees?; writing policy summaries; a specimen staff manual. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2011
ISBN 10: 0749462787ISBN 13: 9780749462789
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. An excellent presentation has never been more important. At work we are constantly aware of the need to keep customers on board, persuade staff or influence peers. Develop Your Presentation Skills takes a step-at-a-time approach to developing a belting presentation, from unpicking the original brief, understanding just what an audience wants and constructing compelling content that will keep them rapt with attention. With anecdotes and expert input, Develop Your Presentation Skills covers all the essentials necessary to make a good presentation, including advice on how to build confidence; increase personal competence; use body language; maximise effectiveness of room layout; use technology and implement disaster recovery methods. Together with key learning points, case studies and top tips, Develop Your Presentation Skills is essential reading for anyone who wants to exude confidence and nail that presentation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 1997
ISBN 10: 0749423617ISBN 13: 9780749423612
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Part of a series of pocket guides aimed at enabling the reader to learn a new skill in just 30 minutes, 03 Aug 2007 provides useul tips to improve business writing from common grammatical errors to letter layout. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2008
ISBN 10: 0749451653ISBN 13: 9780749451653
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Psychometric tests are used by the majority of medium to large-sized organisations to assess the abilities of clerical, technical, graduate and executive job candidates. There is also an increasing trend for universities to use them as part of their admissions procedure. This best-selling guide provides the perfect introduction to tests and test taking. It covers ability tests and personality questionnaires, giving you a detailed insight into the world of psychometrics. It will help you to understand the main types of test, increase your test taking confidence, develop strategies and explore your work-style and personality. With guidance on testing on the internet and practice graduate and university admissions tests as well as a leadership-style questionnaire, it is an essential read for those who want to stand out from other applicants. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 1999
ISBN 10: 0749429631ISBN 13: 9780749429638
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Time is a rare and valuable commodity that few people manage well. Instant Time Management explains how to manage yourself, manage other people and finally manage the world. The latter includes the factors that either help or hinder you. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2006
ISBN 10: 0749448695ISBN 13: 9780749448691
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Chairing a board competently is a proactive undertaking, and the range of activities and responsibilities that a chairman must perform is huge. There are many issues to be considered and skills to be mastered. Drawing on contributions from chairmen from both the commercial and non-commercial sectors, this book covers every possible topic including: the board's proper role, focusing on strategic issues, monitoring the enterprise, shareholders and stakeholders, board composition, managing the board's business, managing board relationships, and assessing and improving effectiveness. Fully revised and updated, this new edition is required reading for anyone chairing a board who wants to examine the range of their activities, and achieve improved levels of competence in the role. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 1900
ISBN 10: 074940826XISBN 13: 9780749408268
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Paperback. Zustand: Very Good. This study focuses on the information business executives need to know in order to envision and create an effective service strategy. It draws its examples from the experiences of numerous companies and from practical research into the major issues. It tackles formulating and implementing service strategies, building value in service strategies, creating a structure for quality, managing cultural change, staff management - selecting, training, empowering and rewarding - and measuring productivity. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 1990
ISBN 10: 0749402849ISBN 13: 9780749402846
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Paperback. Zustand: Very Good. A guide for those about to set up their own business, this book explains the types of capital available, marketing, dealing with taxation, recruitment and employment law, export, bookkeeping and administrative systems. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Kogan Page Ltd, United Kingdom, London, 2014
ISBN 10: 0749471026ISBN 13: 9780749471026
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.