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Verlag: Wiley & Sons, Incorporated, John, 2015
ISBN 10: 1119059720ISBN 13: 9781119059721
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: John Wiley & Sons Inc, United States, New York, 2015
ISBN 10: 1119059720ISBN 13: 9781119059721
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the always-on consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Wiley, 2015
ISBN 10: 1119059720ISBN 13: 9781119059721
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: Good. Most items will be dispatched the same or the next working day.
Verlag: Wiley 2015-05-29, Hoboken, 2015
ISBN 10: 1119059720ISBN 13: 9781119059721
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: John Wiley & Sons, 2015
ISBN 10: 1119059720ISBN 13: 9781119059721
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. CRAIG DEMPSTER is Executive Vice President and Digital Agency Group Leader for Merkle. He has been a member of the company s executive team for nearly a decade and currently leads the team responsible for delivering integrated performance media agency servi.